THE DO-IT-YOURSELF VR GOGGLES HANG IN LIMBO BETWEEN COOL TECH DEMO AND SERIOUS BUSINESS.
Google Cardboard has come a long way since Android honcho Sundar Pichaiintroduced it with a sheepish grin six
months ago. The smartphone virtual reality viewer, made from folded-up cardboard with a pair of attached lenses—
you supply an Android phone to provide computing power and a display—has shipped more than 500,000 units as
of early December. (You can build your own Cardboard, or buy a ready-made version from not-quite-official
sources for under $30.) Google has now added a Play Store showcase for the best Cardboard apps, and released a
software development kit to spur even more VR app creation.
For a project that took mere weeks to throw together, Cardboard has done surprisingly well. But its success also puts
it in an awkward position, somewhere between the oddball project that Cardboard appeared to be back in June and
the serious business that prompted Facebook’s $2 billion acquisition of Oculus VR in February. As virtual reality
matures, is Cardboard prepared to mature with it?
Source Fastcompany, read more here http://www.fastcompany.com/3040366/app-economy/google-cardboard-is-the-right-virtual-reality-gadget-for-right-now-but-whats-nex?utm_source