The Master in Knowledge-Based Entrepreneurship is meant to impart knowledge to Science, Technology, Engineering and Media graduates, allowing them to become successful entrepreneurs and launch their own successful business ventures, and convince financiers and financial entities to finance their ventures. Following an introduction to entrepreneurship the students will cover topics in Creativity, Innovation, Marketing, Strategy, Business Planning, Finance, Risk Management and Performance Management, all focusing on the requirements of entrepreneurs.
This course will also be useful to intrapreneurs working within their own organisations, and to professionals who provide services to entrepreneurs on a day-to-day basis.
The course follows a highly pragmatic, hands-on approach, culminating in two business and operational planning exercises which allow participants to build their own plans that can be taken to the market for financing.
The course will be delivered as an intensive training program, with most of the face-to-face tuition delivered over four intensive weeks distributed equally throughout the first two semesters. Thus, even persons in employment would be able to follow the course.
Another innovative feature of the course is that students may follow the programme over a period of five years and still be eligible for the award of the degree, provided they are successful in all components of the programme.