master programme serious creativity

A world exclusive de Bono Thinking Systems product


  Serious Thinking Skills to optimize the intellectual capital of your team

PETER Gabriel y de Bono


In theory, there is no difference between theory and practice. But, in practice, there is.

Jan L. A. van de Snepscheut


1+1+1 = 3(60º)

hats_full (Custom) (2) lateral_short_cover (Custom) (2) six_value_cover


The quality of our thinking determines the quality of our future.

Dr. Edward de Bono


This 3 -in – one Master Course provides the foundation, structure and rooftop road map programme, of any seriously engaged 21st century professional.  This set of systematic thinking processes  specially developed for training purposes by Dr de Bono, have helped organizations  spearhead innovation; corporate change;  strategic plans;  perfect  individual and group communication skills.  The sustainable economy of mental and emotional resources, idea generation and harvesting are the building blocks of the programme.  Instead of struggling and juggling with a myriad of external possibilities, information and exponential change, why not start internally, by equipping your team with efficient state-of-the-art software for their mind?  Build in creative, constructive, proactive, egoless, 360º thinking skills into the corporate DNA.  No fluff, no rhetoric, just a tangible, practical toolBox that will become indispensable to your value proposition.
What is the take -away value of the training programme? 

  • Learn how to go beyond traditional main stream thinking and problem solving
  • Learn how to make better group and individual decisions
  • Learn how to maximize the intellectual capital of every single neuron on your team
  • Learn how to respect and encourage diversity
  • Learn how to create and think in terms of concepts
  • Learn how to separate ego from performance
  • Commit to personal and organizational excellence as a modus operandi
  • Generate ideas on demand, play with thought experiments
  • Reduce conflict and increase mentoring
  • Encourage a climate of cooperation and pro-activity
  • Endow your team with leadership skills so they can cascade more leaders
  • Practice the skill of mental and verbal precision
  • Keep the discipline of time management, and mental agility
  • Structure, manage and facilitate meetings
  • Incorporate Futurology into your landscape
  • Recognise, design and deliver Value/s.

Serious Creativity complies with the function of an osmosis plant, clearing up the noise
and clutter to spearhead new and improved roadmaps. 

People and organizations involved in decision making, think- tanks, facilitation, group discussions, problem solvers and opportunity seekers, management, team leaders, innovators, R&D, futurists. Serious Creativity would be especially beneficial for:

  • 21st century Leaders
  • Individuals and corporate consultants
  • High profile strategists and advisors
  • Educators
  • Public Administration Heads
  • European and International Directorate Heads
  • Diplomatic Corps
  • Entrepreneurs
  • Project/Strategy Teams
  • Project Leaders
  • Line Managers
  • Departmental Managers
  • Executives
  • HR and Training Managers

Six Thinking Hats – Lateral Thinking – Six value Medals