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“Knowing” something is not enough. Knowledge is not enough, although it is of course useful. What turns knowledge into more than a Google – style resource is the EXPERIENCE of it. It ´s the difference between the recipe book and getting your hands dirty chopping, sorting, cooking and EATING. This is my experience of de Bono´s work. It has to be COOKED & EATEN, before it becomes transformative.
![mark_twain_geniuses_undiscovered](http://donnapace.com/wp-content/uploads/2014/05/mark_twain_geniuses_undiscovered.jpg)
Mark Twain : Hay miles de genios que viven y mueren ocultados por ellos mismos o por otros
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